Last updated: 23 June 2026. This policy explains how we collect, use, and protect your personal information.

1. Who We Are

This privacy policy applies to Rockland Safety Services Ltd (Company Registration Number: 12897127), registered at 124 City Road, London, EC1V 2NX. We operate the website www.fire-safety-services.co.uk under our trading name Fire Safety Services, and provide professional fire engineering consultancy under our trading name Rockland Fire.

Rockland Safety Services Ltd is the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Questions about this policy or about how we handle your data may be directed to hello@fire-safety-services.co.uk.

2. What Personal Data We Collect

We collect only the personal data that you provide to us directly. This includes:

• Contact information — your name, email address, telephone number, and company name, provided when you submit an enquiry through our website contact forms
• Project information — details about your project or building that you choose to share as part of your enquiry
• Communication records — records of correspondence, emails, and telephone conversations relating to your enquiry or engagement

We do not collect sensitive personal data (special category data) through this website. We do not require you to create an account or provide payment information through this website.

3. How We Collect Data

We collect personal data through:

• Enquiry forms submitted via our website
• Direct email correspondence to our contact addresses
• Telephone conversations with our team
• Analytics tools that collect anonymised or pseudonymised data about website usage (see Section 5)

4. Why We Use Your Data and Our Legal Basis

We use your personal data for the following purposes:

• Responding to your enquiry — to contact you with a response to your enquiry and to discuss your project. Legal basis: legitimate interests (responding to an enquiry you have initiated) and, where a contract follows, performance of a contract.
• Providing our services — to fulfil any professional engagement arising from your enquiry, including the delivery of fire strategies, reports, and consultancy services. Legal basis: performance of a contract.
• Marketing communications — to send you relevant industry updates, guidance, and company news by email, where you have submitted an enquiry. Legal basis: legitimate interests (relevant B2B marketing to individuals who have contacted us). You may opt out at any time.
• Legal and regulatory compliance — to fulfil our legal obligations, including record-keeping, anti-money laundering checks where applicable, and responding to lawful requests from public authorities. Legal basis: legal obligation.

5. Analytics and Advertising Tracking

We use the following third-party tools to understand how visitors use our website and to measure the effectiveness of our advertising:

• Google Analytics 4 — tracks anonymised data about website visits, including pages viewed, time spent on site, referral sources, and device type. This data helps us understand which content is most useful and how people navigate the site. Google Analytics data is processed by Google LLC in accordance with their privacy policy.
• Google Ads — we may use Google Ads conversion tracking to measure whether visitors who click our advertisements go on to submit an enquiry. This involves the placement of a cookie on your device when you arrive via a Google ad.
• Microsoft Clarity — records anonymised click and scroll behaviour to help us identify usability issues on the website. Clarity does not capture personally identifiable information.

None of these tools capture your name, email address, or other identifying contact information. No personal data collected through these tools is sold to third parties. The data is used solely to improve the performance of this website and to understand the effectiveness of our marketing activity.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. You can manage your advertising preferences through Google's Ad Settings.

6. Who We Share Your Data With

We do not sell your personal data to any third party. We may share your data with:

• Our professional team — engineers and administrative staff at Rockland Safety Services Ltd who need access to your information to respond to your enquiry or deliver services
• IT and software providers — including email and CRM platforms used to manage communications and records, subject to appropriate data processing agreements
• Professional advisers — solicitors, accountants, and insurers where necessary in connection with our business operations
• Regulatory and public authorities — where required by law or to protect the safety of individuals

Any third parties with whom we share data are required to handle it in accordance with UK GDPR and to use it only for the specified purpose.

7. Data Retention

We retain personal data for as long as necessary to fulfil the purpose for which it was collected, subject to any legal obligations that require longer retention:

• Enquiry data where no engagement follows — 24 months from the date of enquiry
• Data relating to completed professional engagements — 7 years from project completion (in line with professional indemnity insurance requirements)
• Marketing email preferences — until you opt out, or until 3 years of inactivity

8. Your Rights

Under UK GDPR you have the following rights in relation to your personal data:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to ask us to correct inaccurate or incomplete data
• Right to erasure — to ask us to delete your data in certain circumstances
• Right to restriction — to ask us to restrict processing of your data in certain circumstances
• Right to data portability — to receive your data in a structured, machine-readable format in certain circumstances
• Right to object — to object to processing based on legitimate interests, including direct marketing

To exercise any of these rights, please contact us at hello@fire-safety-services.co.uk. We will respond within one calendar month. If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by telephone on 0303 123 1113.

9. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website is served over HTTPS and contact form submissions are transmitted securely. We review our security arrangements regularly and update them as appropriate.

10. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our data practices or legal requirements. The date at the top of this page will be updated when changes are made. We encourage you to review this policy periodically.

11. Contact

For any queries about this privacy policy or about how we handle your data:

Rockland Safety Services Ltd
124 City Road, London, EC1V 2NX
Email: hello@fire-safety-services.co.uk
Telephone: 020 3797 3053