Last updated: 23 June 2026. This policy explains how and why we use cookies on this website.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website operators about how their sites are being used.

Some cookies are essential for the website to function. Others are used to improve your experience or to help us understand how visitors use the site. You can control which non-essential cookies are placed on your device through your browser settings or through the cookie preferences tool on this website.

2. Who We Are

This cookie policy applies to the website www.fire-safety-services.co.uk, operated by Rockland Safety Services Ltd (Company Registration Number: 12897127), 124 City Road, London, EC1V 2NX, trading as Fire Safety Services.

3. The Cookies We Use

Essential Cookies

These cookies are necessary for the website to function and cannot be switched off. They are typically set in response to actions you take, such as submitting a form. They do not store any personally identifiable information.

• Session cookies — temporary cookies that expire when you close your browser, used to maintain website functionality during your visit
• Security cookies — used to protect the website against cross-site request forgery and similar threats

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymised or pseudonymised data. We use this information to improve the content and structure of the site.

• Google Analytics 4 — collects data about pages visited, time on site, referral sources, device type, and general geographic location (country/region level only). The data is aggregated and does not identify you personally. Cookies set include _ga, _ga_[ID], and _gid. Data is retained for 14 months in Google Analytics. For more information, see Google's Privacy Policy. To opt out: install the Google Analytics Opt-out Browser Add-on.
• Microsoft Clarity — records anonymised session data including click patterns and scroll behaviour to help identify usability issues. Clarity does not capture personally identifiable information. Cookies include _clck and _clsk. For more information, see Microsoft's Privacy Statement.

Advertising and Marketing Cookies

These cookies are used to measure the effectiveness of our advertising and to help us understand which of our marketing activities result in enquiries. We use this information to allocate our marketing budget sensibly — not to track you for the benefit of third-party advertisers.

• Google Ads conversion tracking — if you arrive at this website having clicked one of our Google advertisements, a cookie is placed on your device to record that an enquiry was subsequently submitted. This allows us to measure whether our advertising is reaching the right audience. The cookie records the conversion event only — it does not capture your name, email address, or other personal details. Cookies include _gcl_au and IDE. For more information, see Google's Privacy Policy. Manage your preferences at Google's Ad Settings.

4. What We Do Not Do With Cookies

• We do not sell data collected through cookies to any third party
• We do not use cookies to capture your name, email address, telephone number, or any other contact information — that information is collected only when you submit a form and with your knowledge
• We do not use cookies to build advertising profiles for the benefit of third-party platforms beyond the conversion tracking described above
• We do not use cookies to track your activity on other websites

5. Managing Your Cookie Preferences

You can control and manage cookies in the following ways:

• Browser settings — most browsers allow you to refuse, delete, or be notified about cookies. Refer to your browser's help documentation for instructions. Note that disabling cookies may affect the functionality of some websites.
• Google Analytics opt-out — install the Google Analytics Opt-out Browser Add-on to prevent your data being included in Google Analytics reports.
• Google Ads preferences — visit Google's Ad Settings to control how Google uses data from its advertising products.
• Your Online Choices — visit www.youronlinechoices.eu to manage your preferences for interest-based advertising from a range of providers.

6. Changes to This Policy

We may update this cookie policy from time to time to reflect changes in the cookies we use or applicable law. The date at the top of this page reflects when this policy was last revised. We encourage you to check this page periodically.

7. Contact

If you have any questions about our use of cookies, please contact us at:

Rockland Safety Services Ltd
124 City Road, London, EC1V 2NX
Email: hello@fire-safety-services.co.uk
Telephone: 020 3797 3053